Today, we are joined by Brian Taylor, who never actually had a 9 to 5 job. Brian was at a cross roads of trying to figure out what to do next. After gaining experience with marketing internships during college, he decided that he wanted to see if he could start his own business.
Brian started a digital marketing agency called Goldiata Creative and initially he said yes to any and every project he could get. He got his hands on digital marketing training courses and started investing heavily in training himself on SEO, Adwords, Social Ads, etc. He quickly realized he was spreading himself to thin and he was figuring out what type of projects he liked and didn’t like.
Brian had no expectations of how to run a business because he had no corporate experience to base anything on. He used this to his advantage as he could build a company that he wanted to work for. As Brian invested in himself and reinvested profits in the business, he started to reap the rewards. He had more work than he could handle alone, so he started hiring staff. Since he never hired or managed anyone before, he was learning on the fly. However, he set expectations with his employees of “be a human first and work is second.” This created a level of respect and a culture where employees want to help each other succeed. Now, Goldiata Creative has 4 full-time employees and are continuing to scale. They focus on delivering high-quality marketing services to businesses across the country.
While the business has grown, Brian’s priorities have shifted significantly. He is currently working on operational efficiencies that help him and the company save time and work more efficiently. This will allow the business to keep growing, while giving him more time to focus on balancing work with exercise and spending more time with friends.
If you need any digital marketing services, you can reach out to Brian here!
Check out the conversation as we dive into the following:
- How important training and education are in starting and running a business
- How saying yes to every project helped him figure out what he liked doing
- How there is always in-balance before you reach stability when starting a business
- How to formulate your “why” at work
- Why money is not enough to get you through the hard moments
Listen to Brian share his story and get inspired with his amazing advice to people thinking about following a similar path. Check out the full conversation on YouTube or Spotify by clicking the links below.